Evaluation question 4

Question four from ellb12345

Evaluation question 3

What have you learned about your audience feedback?

My audience feedback has helped me develop my promotional package by giving advice on how they feel it represents my chosen genre. For gathering this audience feedback I decided to create a questionnaire asking about my music video, as well as my digipack. For research on my digipack I began getting some early feedback about what colour scheme or font style to use. I also asked about how it looks similar to a drum and bass promotional package, as well as what could be added to improve the appearance.

These were the charts I created to show the quantitive data I collected which helped me choose the colour scheme and font style which was most applicable to my digipack. Although this was not a very detailed audience feedback, it still gave me some guidance as to what I needed to use for my digipack.

I felt the qualitative data I gathered was from the questionnaire I set up was far more useful and accurate. The responses I got provided honest information which had detail on specifically what they liked, disliked and what I could do to improve it. I felt getting the audience to write down their feedback far more efficient than using a video response, this is so the audience could take their time to answer the question accurately and not stutter or feel pressured to answering the questions. 

These were the questions and responses I got from my audience about my music video, the responses were taken anonymously:

Q1: Did you understand the narrative in the story and the message it conveys?

• I understood that it was to do with the negative use of drugs and trying to convey the meaning that It can badly effect your life.
• The storyline was well laid out and made sense throughout the music video.
• I wasn't too sure on what the storyline was, because the shots were edited quite quickly.
• I understood the story and the message it shows to do with drugs. I did not understand the narrative.
• It was a good music video and showed some similar key elements in similar genres.

Q2: Did our music video suit the drum and bass genre?

• Yes, I felt it had a similar storyline to other drum and bass music videos. 
• I thought that some music  technology shown in the performance could be appropriate, other than that it does.
• No because I don't feel Drum and Bass can suit music videos. Nice video though.
• It did, as it heavily hinted to drugs and alcohol, something you associate with that genre. 
• Yes it did, however there's not a lot of drum and bass music videos as not all have vocals included. 

Q3: How could our video be improved?

• Perhaps add more performance in the video.
• Could use different effects to attract the audience more.
• Nothing you need to change, its good as it is.
• Fix the continuity errors.
• Maybe use a more wide range of different shots. 

Q4: Does the performance look convincing?

• Yes it does, you have captured the attitude of teenagers quite well.
• Very. Teenagers acting teenagers always works well.
• You have got the lip syncing right so yes. 
• The singer could have maybe moved around a little bit more
• Yes I thought it did.

Overall I thought the audience feedback I got was incredibly useful and helped me with my coursework. It allowed me to make easy changes to my rough cut, improving all elements which weren't as strong. 

Evaluation question 2

How effective is the combination of your main product and ancillary text?

I felt I had to keep a consistent colour scheme which reflects the mood of the music video, as well as the genre. I thought using a mixture of warm colours such as red and orange to reflect the liveliness of the music. But also show the emotional elements the colours show such as anger, or passion. I decided to create a background using triangle shapes of different shades, I thought the geometric shapes reflected the style of digital manipulation other drum and bass albums show. The fonts were selected to match the layout of my Digipack and stand out.

For my advert I thought making the artist in black and white was quite powerful, as it matches the titles and subtitles. It may also suggest or hint a sense of loneliness or rejection, which relates to the song.

For our performance we didn't focus too much on lighting. Our location in the drama room was perfect, we used a large black curtain for the background which gave us a good setting to reflect the feeling of being alone. For the narrative, filming outside we used lighting from the camera show the scene more clearly. Also it showed shadow which gives a negative perspective of teenagers.

Overall I think my promotional package was effective with my colours and font and suited to my chosen genre. It represents the music style of drum and bass and the meaning and definition of our song choice.  

Evaluation question 1

Final promotional package

Final Music Video

Final Advert Design

Digipack advert outcomes

First design of digipack advert

Final Album cover

 Here is my final album cover design completed:



Album cover outcomes

Creating the vinal record for album cover

1. I made a large black circle covering most of one section of the album cover

2. I added a smaller red circle in the center of the larger one.

3. Using the selection tool to prevent colour going outside the black circle I have added highlights of grey above and below the red circle.

4. Now using the radial blur tool, I can change the grey patches to blur around the circle.

5. The blur tool gives the image a 3D shine effect.

6. Finally, I change the opacity of the shine down and add some small extra details, including the artists name and album name.

Colour schemes for digipack

Here I have chosen a set of different colours which could work with my album cover and print advert. I decided to choose a mixture of both light and dark colours. I thought I would keep the colours fairly similar and quite close together on the colour wheel. I felt similar colours could give a particular mood towards the genre. For example, red and orange signifying danger or passion.

Photos to use for digipack

These are a selection of images I have considered to use for my digipack, I took these from the music video as well as taking pictures when we were filming.

Font styles for digipack

I have found a selection of different fonts to use for my digipack. I searched on the website dafont.com, where I found these styles which I feel are appealing to the genre of our chosen song and are similar to the font styles used on existing drum and bass albums.

                              

Digipack Template

Print research - Advert analysis

The purpose of this advert is to promote drum and bass as a more popular genre instead of a particular artist. The colours used are very bold and very strong as of no gradient used. The paint splashes are used to highlight the main images, as well as connoting a sense of chaos and mess which symbolizes the style of music, The center font for the words 'Drum and Bass' indicate the carnage of the music, shown by small pieces falling off the font style. The images are to connote the style of music so it can be recognized from a far distance.

The style of this print advert gives a very modern and high definition approach, trying to promote drum and bass as a new genre. The background is blurred out to only show the bright lights of the image, this is to clash with the title to make it stand out more. The circles are made from digital manipulation to give a sense of movement in the advert, portraying a busy atmosphere. 

Digipack analysis - Album covers

The prodigy - Invaders must die

The overall brand identity of this Digipack is kept quite simple, using minimal selection of colour which is very eye catching and bold. The fonts used connotes the style of music along with the name of the album cover 'Invaders must die' giving it an out of this world, alien like appearance. Again the use of florescent green connotes the same idea but making it stand out more. The same colour scheme is used throughout all of the Digipack, to match the pieces together. The colours are also connoting the style of music genre which is drum and bass, the green also reflects the typical location drum and bass is played such as clubs using bright lighting. Unlike other album covers,   there is no image which shows the artists, usually in this genre and other electric styles of music. Its mostly made up using technology and computers, where the star image isn't what the musics about.  

The yellow font overlapping the black and white image works well as it stands out from the entire side. The front image is quite unique which a close up of a bulldog as its eye catching and memorable. The font is kept quite simple but bold. The inside cover is built up of many images of the artist, possibly trying to connote that the music is more important than the star image. There is not a lot of artwork used, mainly photos in all of the sections, this could trying to connote what the style of music is all about, such as gigs, friends, festivals etc. The house style of this album cover is black and yellow, which reflects the message of danger, also as its opposing colour black helps it to stand out.  

Editing completed!

Our music video is finally finished! We have spent a lot of time making sure our video is in time with the music video such as the lip sinking and making sure the story is in order. I can now move onto designing and creating my digipack.

A change of casts

Unfortunatly two of our chosen actors for our music video are unable to help us film, due to other arrangements they had planned. We have decided to alter the video slightly keeping the same storyline but without introducing these characters. I feel that this will simplify the video and will give Nat (main character) and Sophie (singer) more time in the video.