The purpose of this advert is to promote drum and bass as a more popular genre instead of a particular artist. The colours used are very bold and very strong as of no gradient used. The paint splashes are used to highlight the main images, as well as connoting a sense of chaos and mess which symbolizes the style of music, The center font for the words 'Drum and Bass' indicate the carnage of the music, shown by small pieces falling off the font style. The images are to connote the style of music so it can be recognized from a far distance.
The style of this print advert gives a very modern and high definition approach, trying to promote drum and bass as a new genre. The background is blurred out to only show the bright lights of the image, this is to clash with the title to make it stand out more. The circles are made from digital manipulation to give a sense of movement in the advert, portraying a busy atmosphere.
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